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The
Power of Video
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Video
is a significant communication medium with great potential
for influencing human thinking and behavior. Reality depicted
on camera becomes so convincing at times that audiences
forget their own separation through the screen. This has
become the goal of all producers, including those award-winning
members of the Splash production team. |
How
We Do It
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The
marketing professionals at Splash choose video and film
to capture a viewer’s interest and attention,
and to entice specific buying behaviors. We can complete
the entire production for you, or coordinate specific
services to meet your marketing needs. According to
the target market, our promotions are designed to control
eye focus; every detail is carefully chosen to steer
one’s attention to the proper emphasis. For commercial
productions, we take into consideration that the best
television ads, shows and movies tend to focus on matters
that affect our daily lives, relatable issues that express
an underlying search for heightened awareness. If we
can strike a chord in the hearts of your target market,
we've done our job.
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So
what’s the catch?
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If
video and film is so perfect for capturing audience
attention, why doesn't everyone do it? Expense is the
number one reason keeping a business from producing
a video or film. Video takes producers, directors, talent,
scriptwriters, animators, camera operators, narrators,
editors, programmers, teleprompters, grips, production
assistants and sound teams to ensure a quality production.
Only the most experience producers, like those at Splash
Productions, can ensure a smooth start-to-finish production
with our signature formula at an affordable cost.
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What
does it cost?
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Video
for television currently costs an average of $1,000
per finished minute, not including airtime fees. Video
commercials works well with almost any target market,
dependent on the surrounding program and time. Video
for training can be MUCH less expensive because there
is a captive audience and the visual elements do not
need to be so captivating - which means less hours in
the editing room and less cost per finished minute.
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Who
should consider video
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Besides
television commercials, other types of video can be considerably
less expensive. Other types of Splash videos include:
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Sales & Marketing Videos
Corporate Communications
Info-tainment
News
Company Profiles
Corporate Communications
B-to-B
Testimonials
Training
Recruiting
Education
Retail Videos (How-To's, Exercise, Children's
Educational, etc.)
Translations
VR Technology (3D Virtual Imaging) |
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