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10 Reasons to Use Interactive Media
Proven Facts = Proven Benefits
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Increased
information retention
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Statistics:
Written materials - 20% information retention
Audio & visual - 50% information retention
Interactive multimedia - 70% information retention. |
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Lower
Distribution Costs |
Lightweight
CDs mean less postage.
CD Duplication costs less per unit than videotape
or full-sized brochures. |
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Increased
motivation |
Interactivity
creates a relationship with your prospective clients
who return to you because you make their lives easier.
A motivated client recommends you to others and becomes
your greatest marketing tool. |
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User-Friendly
/ Easy Use |
CDs
are self-launching and self-contained, requiring no
technical experience or additional software. |
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Self-Paced |
People
today want no-hassle product and service information.
CDs use the popular “soft sell” technique,
meaning less pressure, less distraction, and higher
overall interest levels. |
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Available on Demand |
Users
have individual needs, interests and time schedules,
often differing from programming times and office
hours. CD information is available when the user desires,
which also means they’re likely to spend more
time with your presentation. |
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Consistent
and Controllable |
All
presentations have identical quality of information,
presentation, reliability and professionalism, so
there is certainty of consistency and message. |
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Cost
Containment |
Over
time, company messages and images need to evolve.
With digital media formats, changes in information
are extremely easy and cost-effective. |
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Increase
Technology Savvy |
Presentations
on CD-ROM demonstrate a positive image for any company,
subliminally communicating that they are up to date
with the latest technology, willing to evolve, and
flexible in accommodating necessary change. |
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Customer
Tracking & Market Research |
Interactive
CDs are linked to the company website so that online
information is a click away. When a user accesses
a website via CD, clickstreams can be traceable to
complement marketing research and client preferences.
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